With the launch of Cerulean Designs, we're also launching our first campaign: the Komorebi campaign. Without a direct translation, the word roughly translates to the sunshine between the trees. The founder of Cerulean Designs moved from his native New England area to the Northwest for a change and a chance at something new.
Being always fortunate enough to have friends and family to help back on his feet, for some, that opportunity for a fresh start is hard to come across. A series of unfortunate events happen, and the struggle to stay ahead becomes a struggle to get by. Sometimes life becomes out of our control, and it's hard to get back on our feet. Particularly in the Portland, Oregon area, there are over 4,000 either entirely homeless or in transitional housing, according to a 2013 Point-in-Time by Kristina Smock Consulting .
Thus, Cerulean Designs is teaming up with local homeless shelters in the Portland area to give many more the ability for that fresh start. With this campaign, we're launching a graphic tee lineup where 100% of profits go to local shelters. Not only will you be purchasing a fresh new shirt, but you'll be giving some a fresh new start.